Scott Brinker | chiefmartec
The Rise of AEO in 2026
B2B
AI, Data & Analytics
Marketing Consultancy
Marketing Strategy, Artificial Intelligence, Customer Experience (CX)
Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineering as the evolution beyond prompt engineering, combining deterministic workflows with adaptive LLM capabilities for better data analysis…
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