Michelle Robbins | Betagirl Consulting

Career Day: From the Record Industry to a Female MarTech Exec — Michelle Robbins

Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third…

April Mullen | Selligent Marketing Cloud

Career Day: From Art Curation to CRM Marketing Leadership // April Mullin — Selligent Marketing Cloud

Today we're going to learn about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

Benjamin Shapiro | benjshap LLC

November Update

In last month's update, we had the chance to celebrate reaching the 10,000 downloads per month goal, which was the original milestone we set out to reach on day one of the podcast. And before we turn our attention to our next set of goals, I wanted to bring up another exciting milestone. A few…

Benjamin Shapiro | benjshap LLC

September Update — Solo Act

Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we…

benjshap LLC | benjshap LLC

50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]

Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind…

Benjamin Shapiro | benjshap LLC

July update — Solo Act

Benjamin Shapiro | benjshap LLC

Going From 0 to 5,000 Downloads In 3 Months (June Update)

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking to the goals that we've set. We'll also…

Benjamin Shapiro | benjshap LLC

How We Beat Our Podcast Download Goal by 50% (Month 2 Update)

Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has…

Benjamin Shapiro | benjshap LLC

How fast can a podcast grow in 1 month? (MarTech Podcast Update)

Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline some of the ideas we've heard from our guests and how they have been applied directly to this show. In this special episode, you'll get to glimpse behind the curtain…

Benjamin Shapiro | benjshap LLC

Welcome to the Martech Podcast

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and…