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Scott Vaughn | Integrate
B2B Attribution & The Model Behind Customer Acquisition — Scott Vaughan // Integrate
B2B
CRO
SAAS
Marketing Attribution
Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current…
Play PodcastScott Vaughn | Integrate
Marketing Attribution vs Channel Attribution — Scott Vaughan // Integrate
B2B
CRO
SAAS
Marketing Attribution
Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate,…
Play PodcastAbout Topic: Marketing Attribution
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