Podcast Category:
Topic: Marketing Attribution, Performance Marketing, Market Segmentation
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Constantine Yurevich | SegmentStream
Marketing Strategies to Retire — Constantine Yurevich // SegmentStream
B2C, B2B
Brand, CRM, Content Marketing, Organic Growth, Operations
Marketing Analytics, Advertising Platform
Marketing Attribution, Performance Marketing, Market Segmentation
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing…
Play PodcastConstantine Yurevich | SegmentStream
Preparing for Google Chrome’s Cookie Restrictions — Constantine Yurevich // SegmentStream
B2C, B2B
Brand, CRM, Content Marketing, Organic Growth, Operations
Marketing Analytics, Advertising Platform
Marketing Attribution, Performance Marketing, Market Segmentation
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own…
Play PodcastAbout Topic: Marketing Attribution, Performance Marketing, Market Segmentation
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