Podcast Category:
Topic: Marketing Attribution, Artificial Intelligence, Performance Marketing
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Chris Golec | Channel99
Is LinkedIn an underrated or overrated marketing channel?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents,…
Play PodcastRyan Ferrier | Lob
AI Personalization in Direct Mail Campaigns
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated…
Play PodcastAbout Topic: Marketing Attribution, Artificial Intelligence, Performance Marketing
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