Ryan Ferrier | Lob
AI Personalization in Direct Mail Campaigns
B2B
Direct Mail
SAAS
Marketing Attribution, Artificial Intelligence, Performance Marketing
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated…
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