Podcast Category:
Topic: Marketing Attribution, Artificial Intelligence, Integration
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Chris Golec | Channel99
AI hype in MarTech justified?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and…
Play PodcastChris Golec | Channel99
How to stay motivated to keep building
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99's multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more website visitor sources than industry…
Play PodcastChris Golec | Channel99
Illuminating the Dark Funnel
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The discussion covers smart pixel implementation for view-through attribution, API integrations with LinkedIn and…
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