Chris Golec | Channel99
Owning and learning from mistakes
B2B
Data & Analytics, AI
Marketing Analytics
Marketing Attribution, Artificial Intelligence, Big Data
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attribution methodologies that reveal 4-5 times more engagement than click-through metrics, account-based tracking systems using network IP…
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