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Brian Long | Attentive
Value-added SMS messages strategies — Brian Long // Attentive
Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create…
Play PodcastBrian Long | Attentive
How to scale your SMS List — Brian Long // Attentive
This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list.
Play PodcastBrian Long | Attentive
The importance of SMS personalization — Brian Long // Attentive
Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can…
Play PodcastWill Fraser | SaaSquatch
Growth and Loyalty Loops — Will Fraser // SaaSquatch
“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source.
Play PodcastWill Fraser | SaaSquatch
The Use of Positive Reinforcement in Marketing — Will Fraser // SaaSquatch
“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to…
Play PodcastWill Fraser | SaaSquatch
Scaling and Tracking Word-of-Mouth — Will Fraser // SaaSquatch
“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.
Play PodcastRandi Barshack | Rollworks
ABM performance evaluation & analytics — Randi Barshack // Rollworks
In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation.
Play PodcastRandi Barshack | Rollworks
Integrating ABM across your marketing mix — Randi Barshack // Rollworks
For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM campaign and how to use ABM to affect your marketing mix.
Play PodcastRandi Barshack | Rollworks
How ABM is changing SMB marketing — Randi Barshack // Rollworks
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an…
Play PodcastRandi Barshack | Rollworks
Using ABM for Growth & Scale — Randi Barshack // Rollworks
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a…
Play PodcastAbout Topic: Growth Marketing
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