Courtney Trudeau | Merkle

CX at scale & speed of customer expectations — Courtney Trudeau // Merkle

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving…