Benji Block | Signature Series
Advice you’d give to yourself before launching the B2B Growth podcast?
The podcast episode is classified as B2B.
Content Marketing
Marketing Consultant
Content Creation, Marketing Attribution
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing.…
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