Danielle Pederson | Amaze
To rebrand, or not to rebrand?
B2B
Brand
Marketing Consultancy
Branding, Marketing Strategy, Integration, Marketing Team
Combining five creator brands into one unified platform creates customer confusion and fragmented marketing spend. Danielle Pederson, CMO of Amaze, led the consolidation of five distinct creator commerce solutions under one corporate umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "by Amaze" modifiers, unified three separate CRMs into HubSpot, and…
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