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Topic: Artificial Intelligence, Privacy, Programmatic Advertising
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Kerel Cooper | GumGum
Game plan for integrating AI into contextual targeting campaigns
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy.
Play PodcastKerel Cooper | GumGum
Game plan for integrating AI into contextual targeting campaigns (copy)
Contextual targeting is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares his expertise in delivering effective advertising without relying on personal data. He explains how brands can leverage AI-powered contextual tools to maintain targeting precision while respecting privacy, and discusses why major global brands still hold significant influence in the advertising ecosystem despite…
Play PodcastKerel Cooper | GumGum
Game plan for integrating AI into contextual targeting campaigns (copy)
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powered contextual targeting tools can identify relevant content environments, maintain brand safety, and scale advertising efforts across emerging digital platforms while preserving user privacy.
Play PodcastAbout Topic: Artificial Intelligence, Privacy, Programmatic Advertising
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