David Rabin | Lenovo Solutions & Services Group
The biggest budget-burning marketing trend right now
B2B
AI, AI Personalization
Marketing Consultant
Artificial Intelligence, Marketing Strategy, Performance Marketing
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff allocations to create budget space for AI experimentation. Rabin emphasizes…
Play Podcast
