Scott Brinker | chiefmartec
The Year of Context Engineering
B2B
AI, Data & Analytics
Marketing Consultant
Artificial Intelligence, Marketing Strategy, Data-driven products
Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution beyond prompt engineering, combining structured workflows with LLM capabilities for data analysis and customer…
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