Scott Brinker | chiefmartec
MarTech Insights and Highlights from 2025
B2B
AI, Data & Analytics
Marketing Consultancy
Artificial Intelligence, Marketing Strategy, Customer Experience (CX)
MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for…
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