Ariel Kelman | Salesforce
The Agentic Evolution according to Salesforce’s CMO
B2B
AI, Email Marketing
SAAS, Marketing Consultancy
Artificial Intelligence, Data-driven products, Email Marketing
AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach using their Data360 customer data platform to provide AI agents with complete customer context, implementing two-way email campaigns that…
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