Kevan Yalowitz | Accenture
The $750 billion AI advertising opportunity
B2B
AI
Advertising Platform
Artificial Intelligence, Content Creation, Marketing Strategy
AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revolutionizing creative production, audience targeting, and content relevance for advertisers. He reveals how AI-powered tools are enabling smaller businesses to produce high-quality creative at scale, discusses the shifting balance of power between platforms and advertisers,…
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