Dave Steer | Webflow
The most overhyped AI use case in marketing right now
B2B
AI
Marketing Consultancy
Artificial Intelligence, Content Creation, Customer Experience (CX)
Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes…
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