Greg Kihlström | The Agile Brand
One word that describes how most marketing teams are using their martech stacks today
Marketing Operations
Marketing Consultant
Agile Marketing, Marketing Team, Integration
Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces integration costs and improves data accessibility. Kihlström emphasizes…
Play Podcast
