Agile Marketing, Marketing Strategy, Branding Archives

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Topic: Agile Marketing, Marketing Strategy, Branding

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Ike Nwabah | Higher Logic

Community-driven outcomes — Ike Nwabah // Higher Logic

B2B, B2C Community, SEO, Organic Growth, Content Marketing SAAS Agile Marketing, Marketing Strategy, Branding

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding…

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Ike Nwabah | Higher Logic

Marketer’s community guide — Ike Nwabah // Higher Logic

B2B, B2C Community, SEO, Organic Growth, Content Marketing SAAS Agile Marketing, Marketing Strategy, Branding

Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage…