Ronald C. Pruett, Jr. | The Boston Associates
Live Commerce strategies for brands & influencers — Ronald C. Pruett, Jr. // The Boston Associates
B2B
The podcast episode can be classified as "TV Advertising."
Marketing Consultancy
The podcast episode can be classified as "Sales Enablement".
Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and…
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