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Keely Jeppson | Fetch
How Mean Girl’s star helped Fetch Rebrand — Keely Jeppson // Fetch
B2B
Rebranding Fetch
Marketing Consultancy
Branding
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and memorable campaign that…
Play PodcastKeely Jeppson | Fetch
The strategy behind rebrand Fetch’s — Keely Jeppson // Fetch
B2B
Rebranding Fetch
Marketing Consultancy
Branding
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Rebranding a well-established brand with a large following can be risky, as it can alienate loyal customers. However, Fetch managed to rebrand in a way that resonated with customers and drove tremendous growth…
Play PodcastAbout Marketing Channel: Rebranding Fetch
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