LISTEN IN A POD APP
Filters
Peter Voss | Aigo.ai
AI-led hyper-personalization in Customer Service — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology, AI is able to deliver superior and hyper-personalized customer experiences. Sophisticated AI technology has the ability to remember all past interactions, works 24/7, and has no wait time. Today, Peter discusses hyper-personalization using AI…
Play PodcastPeter Voss | Aigo.ai
Chatbots Revolutionizing Enterprise Digital Assistants — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are…
Play PodcastJamie Cleghorn | Bain & Company
Defining a playbook of sales strategies — Jamie Cleghorn // Bain & Company
Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today’s buying cycle. Today, Jamie shares Bain & Company’s suggestions on defining a playbook for your sales…
Play PodcastJamie Cleghorn | Bain & Company
What % of your pipeline should sales drive? — Jamie Cleghorn // Bain & Company
Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Keeping Your Customers Happy — Benjamin Shapiro & Todd Hines // MarTech Podcast
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Managing a Freelance Workforce — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Migrating Your MarTech Stack — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Growth Hacking Growth — Benjamin Shapiro & Todd Hines // MarTech Podcast
For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Dealing with Unforseeable Issues — Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat.
Play PodcastAbout Marketing Channel: Operations
Sponsors of the MarTech Podcast
