Erik Huberman | Hawke Media

Will ad spend rebound in 2021? — Erik Huberman // Hawke Media

In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the…

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media

In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role…

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media (copy)

Nelson Bruton IV | Interchanges

B2B benefits of 24/7 chat — Nelson Bruton IV // Interchanges

In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what’s the process for dealing with site visitors who ask highly technical questions.

Nelson Bruton IV | Interchanges

Two decades of B2B lead Gen learnings — Nelson Bruton IV // Interchanges

In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn’t the only solution for higher…

Jon Miller | Demandbase

Digital vs the human of ABM — Jon Miller // Demandbase

In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM…

Jon Miller | Demandbase

Marketing’s role in shaping overall corporate strategy — Jon Miller // Demandbase

In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the…

Jennifer Byrne | Formerly employed by Microsoft

The future of work — Jennifer Byrne

In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce.

Jennifer Byrne | Formerly employed by Microsoft

Navigating non-traditional career — Jennifer Byrne

In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the problem of job losses that it created. Ben and Jennifer also talked about how we can re-engineer the workforce in…

Jennifer Byrne | Formerly employed by Microsoft

Using technology for empowerment — Jennifer Byrne

In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizations and eventually realizing some unintended consequences of broad technology adoption and what she can do to alleviate the very real digital divide. Jennifer also becomes a bit more…