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Shane Austrie | Silicon Valley Consulting
Performance marketing in the influencer world — Shane Austrie // Silicon Valley Consulting
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned…
Play PodcastShane Austrie | Silicon Valley Consulting
The future of ads after iOS 14.5 — Shane Austrie // Silicon Valley Consulting
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the…
Play PodcastTyler Elliston | Right Side Up
How agencies failed me as an in-house marketer — Tyler Elliston // Right Side Up
Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Rightsideup founder and growth advisor used his successes and mistakes as an early founder to craft the perfect aid to help companies grow. One of the biggest decisions you’ll make is deciding whether you actually need to consult with an…
Play PodcastTyler Elliston | Right Side Up
The best channels to allocate budget to in 2021 — Tyler Elliston // Right Side Up
Founder and growth advisor of Rightsideup, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the marketing world has changed when it comes to the channels available to you. Based on your business, what are the most lucrative…
Play PodcastTyler Elliston | Right Side Up
How your early stage company can survive and thrive — Tyler Elliston // Right Side Up
Tyler Elliston, founder and growth advisor of marketing consultant company Rightsideup has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben about how you can source and allocate your marketing resources across all your channels. Tyler gets into things like finding your product…
Play PodcastEd Nevraumont | Marketing BS
Why real fidelity matters for marketers — Ed Nevraumont // Marketing BS
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as…
Play PodcastEd Nevraumont | Marketing BS
Why marketing to employees matters — Ed Nevraumont // Marketing BS
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot…
Play PodcastEd Nevraumont | Marketing BS
Defining marketing the 3rd way — Ed Nevraumont // Marketing BS
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
A marketer’s role in asset valuation — Michelle Seiler Tucker // Seiler Tucker Inc
In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
How to avoid or resolve IP disputes — Michelle Seiler Tucker // Seiler Tucker Inc
For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions.
Play PodcastAbout Marketing Channel: N/A
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