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Randi Barshack | Rollworks
Using ABM for Growth & Scale — Randi Barshack // Rollworks
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a…
Play PodcastRandi Barshack | Rollworks
Why ABM is for everyone in 2021 — Randi Barshack // Rollworks
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a…
Play PodcastKristina Alexandra | Pareto Pi Consulting
How marketing automation platforms impact revenue — Kristina Alexandra // Pareto Pi Consulting
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.
Play PodcastKristina Alexandra | Pareto Pi Consulting
Why marketing implementations fail — Kristina Alexandra // Pareto Pi Consulting
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset.
Play PodcastPaul Ryan | OpenX
Why cloud technology supports the digital advertising industry holistically
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically.
Play PodcastErik Huberman | Hawke Media
How Agencies Can Adapt in a recession — Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month…
Play PodcastErik Huberman | Hawke Media
Growth from Search vs Social Content in a recession — Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month…
Play PodcastAaron Bollinger | Kronologic
Success after the last mile — Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly…
Play PodcastAaron Bollinger | Kronologic
Using AI to solve the Last mile problem — Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly…
Play PodcastAaron Bollinger | Kronologic
Virtual SDRs & the importance of immediate response — Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly…
Play PodcastAbout Marketing Channel: Marketing Operations
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