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Randi Barshack | Rollworks
ABM performance evaluation & analytics — Randi Barshack // Rollworks
In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data signals. She also talked about the future of ABM as a digital innovation.
Play PodcastRandi Barshack | Rollworks
Integrating ABM across your marketing mix — Randi Barshack // Rollworks
For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM campaign and how to use ABM to affect your marketing mix.
Play PodcastRandi Barshack | Rollworks
How ABM is changing SMB marketing — Randi Barshack // Rollworks
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an…
Play PodcastRandi Barshack | Rollworks
Using ABM for Growth & Scale — Randi Barshack // Rollworks
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a…
Play PodcastRandi Barshack | Rollworks
Why ABM is for everyone in 2021 — Randi Barshack // Rollworks
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a…
Play PodcastKristina Alexandra | Pareto Pi Consulting
How marketing automation platforms impact revenue — Kristina Alexandra // Pareto Pi Consulting
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.
Play PodcastKristina Alexandra | Pareto Pi Consulting
Why marketing implementations fail — Kristina Alexandra // Pareto Pi Consulting
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset.
Play PodcastEric Jan C. van Putten | Dynamicweb
Diffusion of Digital Experience Platforms — Eric Jan C. van Putten // Dynamicweb
For our final installment with Eric Jan, we talked about what DXP is and how it can be used to bolster business performance and who are the most recognized DXP companies. We also discussed how choosing a platform isn’t just a question about the feature sets, and the level of complexity and costs involved in…
Play PodcastEric Jan C. van Putten | Dynamicweb
Platform vs Best of Breed integration — Eric Jan C. van Putten // Dynamicweb
In our second episode with Eric Jan, we have discussed choosing between the right platform for your e-commerce or multiple point solutions. We also dissect outgrowing Shopify-esque platforms if you’re a B2B or B2C company, decision-making criteria in choosing what is well-suited for your business and its cost-efficiency.
Play PodcastEric Jan C. van Putten | Dynamicweb
Acceptance of Ecommerce as the norm
In our first episode with Eric Jan, we discussed how dominant is e-commerce right now after the outbreak, where e-commerce brands are starting to pivot their efforts, the new norms forming around e-commerce space, and why the e-commerce set up is not always a silver bullet for a company’s continued existence.
Play PodcastAbout Marketing Channel: Marketing Operations
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