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Justin Gray | Shift Paradigm
Importance of CDPs for ABM — Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't learn about how we should have implemented technology until someone requests data that we don’t typically store. While it’s important to ensure we're implementing solutions to understand who our…
Play PodcastJustin Gray | Shift Paradigm
Account-based experience (ABX) vs ABM — Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s that clients will leave your company for a better one when there’s a misalignment between their goals and a company’s perceptions of those goals. Ideally, it’s critical to understand who your…
Play PodcastJustin Gray | Shift Paradigm
Why ABM is not a Marketing strategy — Justin Gray // Shift Paradigm
Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there’s often just focus on targeting accounts. However, they’ve led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why…
Play PodcastAbout Marketing Channel: Go-to-Market, Operations
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