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Oti Ukubeyinje | Terragon Limited
Preparing for a cookie-less Africa — Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data in Africa right now, what will marketing look like when cookies are gone? Today, Oti talks about preparing for a cookieless Africa.
Play PodcastOti Ukubeyinje | Terragon Limited
CDPs and the lack of data in Africa — Oti Ukubeyinje // Terragon Limited
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa.
Play PodcastOti Ukubeyinje | Terragon Limited
Should you expand your targeting to Africa? — Oti Ukubeyinje // Terragon Limited
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa.
Play PodcastDr. Nick Hobson | Emotive Technologies Inc.
The science of measuring audience engagement — Dr. Nick Hobson // Emotive Technologies Inc.
Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement.
Play PodcastDr. Nick Hobson | Emotive Technologies Inc.
What attitudes drives consumer behaviours — Dr. Nick Hobson // Emotive Technologies Inc.
Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive…
Play PodcastCarlos Doughty | MarTech Alliance
Rise of CDPs & Data-Driven Marketing — Carlos Doughty // MarTech Alliance
“What’s happening in the privacy space is actually gonna impact why CDPs are so important.” That’s one of the key takeaways we have in our final episode with Carlos of MarTech Alliance. We also talked about how smart marketers are using CDPs to become a better, data-driven company and how you need to make the…
Play PodcastCarlos Doughty | MarTech Alliance
Innovation in the Events Tech Space — Carlos Doughty // MarTech Alliance
“On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) and then there is a learning experience platform (LXP).” This is one of the key takeaways in this episode with Carlos of MarTech Alliance. We also discussed why there is going…
Play PodcastCarlos Doughty | MarTech Alliance
Growth in MarTech Budgets & Adoptions — Carlos Doughty // MarTech Alliance
“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech…
Play PodcastDan McGaw | McGaw.io
How to drive awareness with marketers — Dan McGaw // McGaw.io
The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features…
Play PodcastDan McGaw | McGaw.io
How to make your funnel convert higher in 24 hours — Dan McGaw // McGaw.io
“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel.
Play PodcastAbout Marketing Channel: Data & Analytics
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