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Marketing Channel: Data & Analytics, Email Marketing
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Kate Adams | Validity
Why Email at 10 am is bullsh*t — Kate Adams // Validity
B2B
Data & Analytics, Email Marketing
Data Provider, Marketing Analytics
Growth Marketing, Market Segmentation, Marketing Attribution, Marketing Careers
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy…
Play PodcastKate Adams | Validity
The Wild West of Email Marketing — Kate Adams // Validity
B2B
Data & Analytics, Email Marketing
Data Provider, Marketing Analytics
Growth Marketing, Market Segmentation, Marketing Attribution, Marketing Careers
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake…
Play PodcastAbout Marketing Channel: Data & Analytics, Email Marketing
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