Kathryn Rathje | McKinsey
The #1 CEO and CMO Red Flag
B2B
Data & Analytics, Content Marketing
Marketing Consultant
Marketing Strategy, Growth Marketing, Data-driven products
Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, specializes in sustainable growth transformations for consumer brands. She discusses combining quantitative analytics with creative marketing approaches to deliver personalized customer value. The conversation covers data-driven marketing evolution since 2009 and frameworks for making…
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