Data & Analytics, AI Archives

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Marketing Channel: Data & Analytics, AI

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Chris Golec | Channel99

Illuminating the Dark Funnel

B2B Data & Analytics, AI Marketing Consultant Marketing Attribution, Artificial Intelligence, Integration

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The discussion covers smart pixel implementation for view-through attribution, API integrations with LinkedIn and…

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Noha Rizk | Incorta

The most important learning about data at Meta

B2B Data & Analytics, AI Marketing Analytics Artificial Intelligence, Big Data, Data-driven products

Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can transition from legacy data systems to real-time analytics infrastructure. She covers identifying high-ROI use cases like retail waste optimization and supply chain management, implementing live data without complex ETL processes, and enabling…