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Marketing Channel: Content Marketing, Organic Growth, Go-to-Market, CRO
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Natalie Marcotullio | Navattic
Shifting the customer journey to be Buyer First — Natalie Marcotullio // Navattic
B2B
Content Marketing, Organic Growth, Go-to-Market, CRO
SAAS
Growth Marketing, Performance Marketing, Sales Enablement
Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can…
Play PodcastNatalie Marcotullio | Navattic
How to go Product-led in 7 days — Natalie Marcotullio // Navattic
B2B
Content Marketing, Organic Growth, Go-to-Market, CRO
SAAS
Growth Marketing, Performance Marketing, Sales Enablement
Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without…
Play PodcastAbout Marketing Channel: Content Marketing, Organic Growth, Go-to-Market, CRO
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