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Paula Thomas | Let's Talk Loyalty

Web 3.0’s role in loyalty marketing — Paula Thomas // Let’s Talk Loyalty

B2B Community, Content Marketing, Email Marketing Media & Publishing Growth Marketing

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon,…

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Paula Thomas | Let's Talk Loyalty

Content’s Role in Loyalty Marketing — Paula Thomas // Let’s Talk Loyalty

B2B Community, Content Marketing, Email Marketing Media & Publishing Growth Marketing

Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers,…