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Marketing Channel: Brand, Community, Content Marketing, Data & Analytics, Email Marketing, Go-to-Market, Organic Growth
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Seiyonne Suriyakumar | Superhuman
How Superhuman is expanding from PLG into PLS — Seiyonne Suriyakumar // Superhuman
B2B, B2C
Brand, Community, Content Marketing, Data & Analytics, Email Marketing, Go-to-Market, Organic Growth
SAAS
Growth Marketing
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that…
Play PodcastSeiyonne Suriyakumar | Superhuman
How Superhuman created its loyal fanbase — Seiyonne Suriyakumar // Superhuman
B2B, B2C
Brand, Community, Content Marketing, Data & Analytics, Email Marketing, Go-to-Market, Organic Growth
SAAS
Growth Marketing
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building an email tool to improve the established email experience is intimidating, but Superhuman's open and excited approach created an intriguing story. Seven-plus years later, Superhuman has built a dedicated fan base and become a…
Play PodcastAbout Marketing Channel: Brand, Community, Content Marketing, Data & Analytics, Email Marketing, Go-to-Market, Organic Growth
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