Kerel Cooper | GumGum

Game plan for integrating AI into contextual targeting campaigns (copy)

Contextual targeting is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares his expertise in delivering effective advertising without relying on personal data. He explains how brands can leverage AI-powered contextual tools to maintain targeting precision while respecting privacy, and discusses why major global brands still hold significant influence in the advertising ecosystem despite…