Nicholas Holland | HubSpot

Custom AI Agents vs Out-of-the-Box Tools

Marketing teams face a critical choice between custom AI agents and out-of-the-box solutions. Nicholas Holland, Head of AI at HubSpot, explains why most marketers should start with ready-made tools before attempting custom builds. He recommends beginning with simple prompt engineering in ChatGPT or Claude for email responses, then progressing to data integration and contact management.…