AI, Email Marketing Archives

Podcast Category:

Marketing Channel: AI, Email Marketing

LISTEN IN A POD APP

Ariel Kelman | Salesforce

The Agentic Evolution according to Salesforce’s CMO

B2B AI, Email Marketing SAAS, Marketing Consultancy Artificial Intelligence, Data-driven products, Email Marketing

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach using their Data360 customer data platform to provide AI agents with complete customer context, implementing two-way email campaigns that…

Play Podcast

Nicholas Holland | HubSpot

Custom AI Agents vs Out-of-the-Box Tools

B2B AI, Email Marketing Marketing Consultancy Artificial Intelligence, Marketing Team

Marketing teams face a critical choice between custom AI agents and out-of-the-box solutions. Nicholas Holland, Head of AI at HubSpot, explains why most marketers should start with ready-made tools before attempting custom builds. He recommends beginning with simple prompt engineering in ChatGPT or Claude for email responses, then progressing to data integration and contact management.…