Charlie Grinnell | RightMetric
What’s the biggest lie marketers tell themselves about their own data?
B2B
AI, Content Marketing
Data Provider
Artificial Intelligence, First-party data, Content Creation
Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated…
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