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Marketing Channel: AI, AI Personalization, Data & Analytics
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Kathryn Rathje | McKinsey
Stop Chasing Shiny Objects and Do This Instead
Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, explains how to escape the pilot trap that's plaguing marketing organizations. She outlines a framework for rewiring marketing functions around data and AI fundamentals, distinguishes between one-way and two-way strategic decisions,…
Play PodcastTom Chavez | SuperSet
First-Party vs. Synthetic Audiences
First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for…
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