David Edelman | Harvard Business School
AI Personalization Improves ROI?
B2B
AI, AI Personalization
Marketing Consultant, Marketing Analytics
Artificial Intelligence
David Edelman, senior lecturer at Harvard Business School and author of "The Personalized Customer Experience in the Age of AI," delves into the history and future of personalization. Discover how proper use of artificial intelligence can drive significant ROI improvements, illustrated by examples like Shopify's impressive 400% boost in conversion rates. Gain insights into the…
Play Podcast
