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Christine Royston | Wrike
Using AI to build more creative workflows
Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand…
Play PodcastDave Steer | Webflow
The biggest risk of marketers trusting AI
Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI…
Play PodcastStephen Roach | Qualified Digitial
How an AI integration can actually drive customers away
AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers immediately reject automated experiences that lack human touchpoints. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer needs, and creating hybrid experiences that…
Play PodcastStephen Roach | Qualified Digitial
The first sign that your AI implementation is about to fail
AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune 500 brands like McDonald's and Hyundai. He advocates for strategic handoff triggers that route complex queries to human agents and contextual personalization systems that adapt AI responses to…
Play PodcastStephen Roach | Qualified Digitial
The trend that most marketing leaders are missing
Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand human interaction. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and needs, and creating quality…
Play PodcastStephen Roach | Qualified Digitial
The biggest data visualization mistake
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why Fortune 500 brands need strategic human oversight in their AI implementations. He outlines better handoff triggers between AI and human agents, contextual personalization frameworks that adapt to individual customer needs, and experience…
Play PodcastStephen Roach | Qualified Digitial
Does AI Have a Toxic Positivity Problem?
AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balancing automation with human-centered customer experiences for Fortune 500 brands. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and preferences, and creating…
Play PodcastDavid Rabin | Lenovo Solutions & Services Group
The biggest budget-burning marketing trend right now
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff allocations to create budget space for AI experimentation. Rabin emphasizes…
Play PodcastJoyce Gordon | Amperity
How has the life of an AI expert changed since the launch of chatGPT?
AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machine learning specialist to cross-functional product strategist shaping AI-first experiences. She discusses techniques for reimagining entire platforms with AI capabilities, designing interfaces for less technical users, and leveraging unified customer data to power…
Play PodcastJoyce Gordon | Amperity
Should your C-Suite learn to use AI before your employees?
Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. Gordon shares strategies for balancing top-down…
Play PodcastAbout Marketing Channel: AI, AI Personalization
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