Podcast Episodes
LISTEN IN A POD APP
Filters
Scott Harkey | Harkey Group
The art & science behind billboards
Scott Harkey, Founder and CEO of the Harkey Group, delves into the evolution and effectiveness of out-of-home advertising. Learn about how modern technology is transforming billboard marketing into a more targeted, data-driven approach. Scott also shares his insights on creative strategies, measuring impact, and the power of billboards as media multipliers.
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastJerry Touslee | Business Wire
PR’s Role in Marketing
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
Play PodcastVal Riley | Unbounce
Unbounce’s Acquisition of Insightly
Val Riley, the VP of Marketing and Strategy at Unbounce, delves into the intriguing story behind Unbounce's acquisition of Insightly and its strategic implications. She discusses how this merger transforms the capabilities of landing pages by integrating comprehensive CRM data, paving the way for end-to-end conversion tracking and customized customer experiences. Val also shares insights…
Play PodcastBrian Solis | ServiceNow
What today’s marketing leaders are missing
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding…
Play PodcastJared Luskin | Bridg
The surging importance of retail media networks
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media…
Play PodcastTom Burgess | Snippmedia
Secrets to CPG marketing success (copy)
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
Play PodcastTom Burgess | Snippmedia
Secrets to CPG marketing success (copy)
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
Play PodcastTom Burgess | Snippmedia
Secrets to CPG marketing success
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
Play PodcastSponsors of the MarTech Podcast
