When niching down is a bad idea — Patch Baker // Mobius Media Solutions
- Personal Brand, B2B, B2C
- Affiliate Marketing, Brand, Community, Content Marketing, SEO, Social Media Marketing
- eCommerce, Marketing Consultant, SAAS
- Big Data, Branding, Entrepreneurship, Growth Marketing
- Part 1 When niching down is a bad idea — Patch Baker // Mobius Media Solutions
- Part 2Build your business backwards — Patch Baker // Mobius Media Solutions
Show Notes
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03:06Patch Bakers journey towards entrepreneurshipAfter Patchs military career ended, he struggled with entrepreneurship due to inexperience working alone. Eventually, he found ways to integrate his military experience into his business.
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04:52Using military experience to build effective teamsUp to the point of entrepreneurship, Patch was used to working within a team. When he needed to build teams for his businesses, he already understood how to organize them for success.
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06:57Starting a company vs. acquiring a companyIts easier to fill the gaps in existing companies than starting from scratch. Patch put together processes for success that are applicable across a variety of different businesses.
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09:55Automation and the scaling of marketing effortsDue to the internet and audience segmentation, one ad process can be created and scaled. That means you no longer have to niche down the process of doing ads.
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13:47Sending mixed messages about what a brand doesA company doesnt have to do everything under the same name. When you look at companies like Alphabet and Tesla, its all teams clearly understanding what the mission is.
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16:08Maintaining focus when covering different nichesThe goal is to work as a consultant for your company. Essentially, its about building the systems and processes that can be applied across any number of niches.
Quotes
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"My whole formative years from eight to 17 years old were all teams. And then I joined the Marine Corps and all that was teams. I didn't even have to source the team, it was given to me." -Patch Baker, CEO, Mobius Media Solutions
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"When I became an entrepreneur and had to build my own team, I knew how to organize them in a way to get a known result or to drive to mission completions." -Patch Baker, CEO, Mobius Media Solutions
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"It's way harder to start a company than it is to acquire a company because a lot of the front end work is already done." -Patch Baker, CEO, Mobius Media Solutions
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"Niches are for bitches." -Patch Baker, CEO, Mobius Media Solutions
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"We can be all things to all people as long as we pick the vertical that, Hey, we're gonna run Facebook ads, the landing pages, the email sequences." -Patch Baker, CEO, Mobius Media Solutions
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"All of those business books in everybody's top 10 list weren't taking into consideration this little invention we have called the internet." -Patch Baker, CEO, Mobius Media Solutions
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"You don't have to do everything under the same name. Does Alphabet do everything under the same name? They don't. You don't confuse Google with YouTube, even though they do very different things." -Patch Baker, CEO, Mobius Media Solutions
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"Most people are thinking about working in the business or on the business. I'm trying to work above the business. I'm trying to be a consultant for my own company." -Patch Baker, CEO, Mobius Media Solutions
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"The roots are your internal systems and processes. Your businesses are the branches and you're expanding the trunk with all of the revenue that it's generating." -Patch Baker, CEO, Mobius Media Solutions
- Part 1 When niching down is a bad idea — Patch Baker // Mobius Media Solutions
- Part 2Build your business backwards — Patch Baker // Mobius Media Solutions
Up Next:
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Part 1When niching down is a bad idea — Patch Baker // Mobius Media Solutions
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea.
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Part 2Build your business backwards — Patch Baker // Mobius Media Solutions
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. When it comes to entrepreneurship, people tend to think too small in the beginning and end up paying for it when the business grows. Though it may seem odd, working your way backwards from your end goal when planning a business sets it up for better future success. Today, Patch discusses how to build your business backwards.
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