50 Podcasts: MarTech Podcast Learning & Progress [Month 5 Update]

Show Notes

• Benjamin: Welcome back to the MarTech podcast. It's just you and me today, listeners. Well, we've made it to the end of the month of August, which means a few things. Summer is almost over. The kids are heading back to school and the MarTech podcast is now five months old. For those of you who are new to the MarTech podcast community, at the end of each month, I tell you how we practice what we preach in the marketing of this show and as we do every month. Let's start off by recapping the goals that we've set for ourselves for this quarter. I've set three primary areas of focus. The first is scaling our audience. We're trying to reach the 10,000 downloads per month mark. The second one is lowering our cost per acquisition. We're developing organic growth channels and investing in low cost acquisition channels, and the third channel is understanding monetization, trying to figure out how people monetize content assets like podcasts.
  Benjamin: So to get into the details, let's talk about scale first. For starters, it looks like we're going to land somewhere between 70 508,000 downloads for this podcast this month. For context, last month, the MarTech podcast generated about 6,000 downloads, so our growth rate is somewhere between 25 to 33 percent depending on how the last few days of this month pan out. To put that in context, if we reached 8,000 downloads this month and we have a 25 percent growth rate next month, which is sort of the bottom end of the range for what we did this month, we're going to hit our goal of 10,000 downloads per month, which is really exciting. That was actually the first goal we set out when launching this podcast and we have a chance to do it within the first six months of it being live, so outside of our raw download rates, the show's engagement has been holding steady with about 90 percent of our listeners being subscribers and on average you.