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Doug Bell | Searchmetrics
Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business.
Play PodcastDoug Bell | Searchmetrics
Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks…
Play PodcastErik Huberman | Hawke Media
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) — Erik Huberman // Hawke Media)
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to…
Play PodcastErik Huberman | Hawke Media
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) — Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen.
Play PodcastGreg Issacs | BEN Group
Brand Integration, Product Placement & Influencer Marketing (Part 2) — Greg Isaacs // BEN Group
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He…
Play PodcastGreg Issacs | BEN Group
Brand Integration, Product Placement & Influencer Marketing (Part 1) — Greg Isaacs // BEN Group
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN…
Play PodcastBenjamin Shapiro | benjshap LLC
How fast can a podcast grow in 1 month? (MarTech Podcast Update)
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline some of the ideas we've heard from our guests and how they have been applied directly to this show. In this special episode, you'll get to glimpse behind the curtain…
Play PodcastKris Smith | Knit Audio
Build Awareness thru Self-Service Podcast Advertising — Kris Smith // Knit Audio
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space.
Play PodcastJordan Koene | Searchmetrics
Using Content & SEO to Drive Organic Traffic — Jordan Koene // Searchmetrics
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the toolkit he has developed to help startups and enterprise level companies use content…
Play PodcastBenjamin Shapiro | benjshap LLC
Welcome to the Martech Podcast
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and…
Play PodcastAbout Business Type: Marketing Consultancy
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