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Kevin Tate | Clearbit
Cookies depreciation’s impact on data strategy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party cookies, the way we gather customer data will inevitably be impacted. This also means companies will need to rely heavily on any data tracking and attribution they conduct in-house. Today, Kevin talks about cookie…
Play PodcastKevin Tate | Clearbit
Unifying the MarTech data stack — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is definitely a challenge. Which begs the question of whether you should be unifying your MarTech stack or making those touchpoints smarter. Today, Kevin talks about how…
Play PodcastKevin Tate | Clearbit
Marketing data philosophy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and we’re in an age where it’s not enough to just collect the data. Rather, organizations should be thinking about more effective ways to use that data across multiple channels. Today, Kevin talks about marketing…
Play PodcastAbout Business Type: Marketing Analytics, Data Provider
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