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Benjamin Shapiro | benjshap LLC
Building the MarTech Podcast — H1 2021 — Benjamin Shapiro // benjshap LLC
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Keeping Your Customers Happy — Benjamin Shapiro & Todd Hines // MarTech Podcast
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Managing a Freelance Workforce — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Migrating Your MarTech Stack — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Growth Hacking Growth — Benjamin Shapiro & Todd Hines // MarTech Podcast
For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Dealing with Unforseeable Issues — Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat.
Play PodcastDaniel Glickman | Wave.video
Getting Marketing & Creative Teams to Play Nice — Daniel Glickman // Wave.video
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of…
Play PodcastDaniel Glickman | Wave.video
Improving B2B Video Effectiveness — Daniel Glickman // Wave.video
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 2 of…
Play PodcastDaniel Glickman | Wave.video
Generating Sales Through Video Marketing — Daniel Glickman // Wave.video
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 1 of…
Play PodcastHope Horner | Lemonlight
Salvage Your Growth Marketing Plan in the Midst of a Pandemic — Hope Horner // Lemonlight
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 2 of our…
Play PodcastAbout Business Type: Creative Production
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