Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media (copy)

Benjamin Shapiro | benjshap LLC

Happy New Year! — Benjamin Shapiro // MarTech Podcast

Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you.

Benjamin Shapiro | benjshap LLC

Our process for effective goal setting — Benjamin Shapiro // MarTech Podcast

In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facing 2021 with a clean slate and reshuffled priorities about what matters the most.

Benjamin Shapiro | benjshap LLC

MarTech Podcast 2020 Business Review — Benjamin Shapiro // MarTech Podcast

At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year.

Benjamin Shapiro & Todd Hines | benjshap LLC

Keeping Your Customers Happy — Benjamin Shapiro & Todd Hines // MarTech Podcast

In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics.

Benjamin Shapiro & Todd Hines | benjshap LLC

Managing a Freelance Workforce — Benjamin Shapiro & Todd Hines // MarTech Podcast

In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your…

Benjamin Shapiro & Todd Hines | benjshap LLC

Migrating Your MarTech Stack — Benjamin Shapiro & Todd Hines // MarTech Podcast

In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation…

Benjamin Shapiro & Todd Hines | benjshap LLC

Growth Hacking Growth — Benjamin Shapiro & Todd Hines // MarTech Podcast

For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.

Benjamin Shapiro & Todd Hines | benjshap LLC

Dealing with Unforseeable Issues — Benjamin Shapiro & Todd Hines // MarTech Podcast

Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat.

Jennifer Byrne | Formerly employed by Microsoft

The future of work — Jennifer Byrne

In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce.