Build your business backwards — Patch Baker // Mobius Media Solutions
- Personal Brand, B2B, B2C
- Affiliate Marketing, Brand, Community, Content Marketing, SEO, Social Media Marketing
- eCommerce, Marketing Consultant, SAAS
- Big Data, Branding, Entrepreneurship, Growth Marketing
- Part 1When niching down is a bad idea — Patch Baker // Mobius Media Solutions
- Part 2 Build your business backwards — Patch Baker // Mobius Media Solutions
Show Notes
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02:33Building your business backwardsThink about the future in terms of the milestones you have to hit and the people needed to make that happen. With the whole team focused on those milestones, theyre achieved much faster.
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06:35Balancing longA good leader is able to teach people the steps needed to take over vital roles. This training allows leaders to step away and focus on strategic planning for the business future.
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11:19Identifying what moves a business forwardFocus on the processes and activities that generate revenue for the business. That way, youre not wasting any time on those that dont, while freeing up time to make future plans.
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12:53Thinking bigger and doing things differentlyIn order to achieve business milestones, think differently about growth. Instead of doing the work alone, consider partnerships with people who already have the resources you need.
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16:21Career development and inMarketers need to be creative in their approach to partnerships. If these partnerships help to drive revenue, theyll be able advance to higher roles.
Quotes
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"Nobody wants to talk about the money part of business, but if we're not making money, we just have a hobby." -Patch Baker, CEO, Mobius Media Solutions
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"It's kind of funny that in 2020, everybody used the word pivot like it was a brand new thing. However, all good companies pivot regularly." -Patch Baker, CEO, Mobius Media Solutions
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"Most entrepreneurs build something, spend money building that thing, and then they outgrow that thing very quickly. And they have to go build another one." -Patch Baker, CEO, Mobius Media Solutions
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"If you can train somebody else to do what you do as well as you do it, you can fire yourself. That frees up the time that you need to think to write down plans and to think about the future." -Patch Baker, CEO, Mobius Media Solutions
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"Start thinking bigger, you're going to do things differently. You dont have to spend your own money or do all the work. Start thinking who can I get that already does X." -Patch Baker, CEO, Mobius Media Solutions
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"As long as marketers keep helping the company expand the way that they drive revenue, they can reach areas other than just ads." -Patch Baker, CEO, Mobius Media Solutions
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"Marketers just need to be creative in how they help their company partner with somebody else. And theyll end up being the rockstars in the end." -Patch Baker, CEO, Mobius Media Solutions
- Part 1When niching down is a bad idea — Patch Baker // Mobius Media Solutions
- Part 2 Build your business backwards — Patch Baker // Mobius Media Solutions
Up Next:
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Part 1When niching down is a bad idea — Patch Baker // Mobius Media Solutions
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea.
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Part 2Build your business backwards — Patch Baker // Mobius Media Solutions
Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. When it comes to entrepreneurship, people tend to think too small in the beginning and end up paying for it when the business grows. Though it may seem odd, working your way backwards from your end goal when planning a business sets it up for better future success. Today, Patch discusses how to build your business backwards.
