The 7 pillars mobile app marketing — Sean Casto // PreApps

Quotes

• I think there is no better time than now to be in this exciting industry." - Sean"We get 10 to 20 calls a day from mobile app developers and marketers to help them with their efforts." - Sean "Over 3,000 new apps are introduced every single day." - Sean "People are no longer going website-first, they are going mobile-first." - Sean "95 percent of all apps failed in the first year. They either don't have the experiences or resources to rank better or they have a poor quality at the marketplace." - Sean "The first step is ASO, known as app store optimization. It's how the app is going to be ranked and discovered on the app store." - Sean "About 68 percent of all app downloads in the world come from the app store search. If you can't do that effectively, then you're not going to be able to get anywhere close to reaching your initial goals. " - Sean "Keywords and ranking are important but must not forget branding and positioning which are also very important." - Sean "Video is quite important too. Apple now prioritizes apps that come with the video description." - Sean"You need to have a video that's really designed to have three core elements. The video needs to educate, excite, and inspire the user to be able to download the app instantly." - Sean"Having good relationships with the media is another important aspect because your app needs some credibility." - Sean"You can accelerate your app's growth through paid advertising. Depending on the app, we recommend focusing on Apple Search Ads or Google Search Ads." - Sean "The more downloads you get from a paid standpoint, the more your organic growth and organic ranking is going to increase simultaneously." - Sean"Facebook is still a great approach, using ideally video and banner ads. We also focus on the programmatic ads but again it depends on the type of app that you're working on." - Sean"The cost will depend on the category you're in. Uber spends 20 million a month while Candy Crush spends about 10 million, etc." - Sean"If you are looking for paid advertising, a good rule of thumb is to spend between $3 to $5 per app install." - Sean"You need to be able to work with the right people to make sure you're in that 5 percent." - Sean