Scott Morris | Sprout Social

Double down on a top-performing social channel or diversify efforts across multiple channels?

Social channel strategy: focus or diversify?nnScott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and actual consumer preferences on social platforms. He advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. Morris recommends using social listening to track relevant conversations…